Point-of-purchase advertising is one of the most effective ways to influence a shopper while they are in your store and prepared to make a purchase. After all, they came to your location with plans to get out their … [read more]
P.O.P. Audio advertising can be used to direct customers to your highest profit centers and influence them to make specific brand purchases.
41% of customers hearing an in-store audio commercial will make a purchase they had not planned to make.
Under-canopy audio advertising encourages people at the pump to come inside your store and buy additional merchandise.
P.O.P. Audio advertising easily integrates with your other marketing communications; for example, tell them about your website or loyalty program.
Audio advertising reaches consumers when they are ready to buy; it also entertains, informs -- and most importantly -- influences shoppers to buy more!
On-site audio advertising is effective whereever you have a captive audience, such as casinos, grocery stores, gas stations, shopping malls, convenience stores and upscale markets.
Point-of-purchase audio marketing encourages impulse buys, showcases new products and reminds shoppers what they like about your business.
How Audio Advertising Benefits Your Business
The goal of P.O.P. Audio advertising is to influence customers to purchase more, drive them to your profit centers and positively build your brand. Following are 12 facts about audio advertising and … [read more]
3 Advantages P.O.P. Audio Has Over the Rest
If you've decided audio advertising is a good fit for your business or organization, following are three advantages P.O.P. Audio has over other providers: We Provide Custom Programming – We have … [read more]